Bobby Has Created the Opposite of Art Creators Stite
Last year, the iconic Bobby's of Bournemouth reopened its doors every bit part of the kickoff phase of activation. Careful restoration, a fun customer experience and an upstanding ethos were all pillars of this boggling project that saw Bobby's of Bournemouth brought back to life last September.
Since so, the store has gone from force to force with Bobby's Beauty Hall, DRGNFLY Sushi & Champagne, Ice Cream Parlour, Southward Coast Makers Shop, Art Gallery and The Venue Beauty Salon all office of the new experiential shopping destination.
However, opening a store at footstep during lockdown undoubtedly gave the team at Bobby's a unique set of challenges. We spoke to Andy Birt, General Manager & Manager at Bobby'south, most his experiences of finding the right retail organisation for them.
What led you to cull Swan?
"We were starting the business from scratch and, like almost searches, we began by looking online. Nosotros were met with a host of EPoS and retail management systems merely soon became frustrated at existence pushed into an off-the-shelf package. There are a lot of one-size-fits-all options, but we needed something that suited our needs at that time and could adapt with our plans for the futurity.
"Then we found Swan whose arroyo was the opposite to the others. They said, "tell united states about your business, your civilization and how you want to operate" and treated u.s.a. every bit an individual client with specific requirements. Plus, we liked the fact they were a local business – a key part of Bobby'due south values is to support local suppliers.
"We knew what nosotros wanted simply needed the proficient cognition of the Swan team to brand information technology a reality."
How accept yous found working with Swan?
"From the first meetings with Clare and David, through to the site visits with Iain, the team were very knowledgeable and able to support the states with the whole fix, non simply implementation. Even now, months after nosotros went live with SRS [Swan Retail System] and Cygnus EPoS, the relationship and level of care is still there with extra training when we need it.
"Equally a new business in uncertain times, nosotros've received 18-carat help and back up from Swan.
"As for the solutions, we wanted to future-proof ourselves with a system that could grow equally we practise. The whole drove of products from Swan can be tailored to suit both what we need now and in the future.
"SRS is very comprehensive and the suite of data yous can pull from the system is really wide. We particularly similar how you can extract the data yous demand and format it in equally basic or complex fashion as yous like. Again, the Swan team were great at helping us learn how to get the best from the huge array of functionality the organisation has.
"Having Swan'south till software on tablets and mobile ClearAccept PEDs meant we could open a pop-upwardly Christmas marketplace that could trade via Wi-Fi. This kind of flexibility is important to us equally we proceed to develop the business.
"Swan has the solutions we demand, only what makes it actually great is the people and the back up they provide."
What does this mean for Bobby'south?
"In terms of day-to-day retailing, it has given the states simplicity of operation. From the get-go of the mean solar day to banking at the end of the day, Cygnus and SRS are uncomplicated and user friendly. The system does and then much automatically and is much less chore driven than others.
"This ways we can spend more fourth dimension creating quality experiences for customers. And, if there is any one of our team away, the arrangement is so simple and piece of cake to use that someone else tin can stride in without a problem."
What does the future accept in store for Bobby'southward?
"We have big plans for Bobby's in the side by side phase of restoration where nosotros volition activate another two floors. The store's iconic fascia will be taken back to its former architectural celebrity over the adjacent few months. And the art gallery [the Great britain's largest artist-run gallery infinite outside London] will also be refurbished and new exhibitions installed. The focus will be on activating the beginning and lower basis floors to expand our retail and food offerings and build on Bobby's as an experiential shopping destination."
We tin't wait to see the adjacent phase of Bobby's come up to life. Find our more and stay up to engagement at Bobby's of Bournemouth .
Source: https://www.swanretail.co.uk/bobbys-of-bournemouth-finding-the-right-retail-system/
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